Student Life
School spirit: Lived, not manufactured

School spirit: Lived, not manufactured

Last semester, I passed a student in an Ooks shirt and shorts and instantly pictured her as a basketball player. That image stayed with me. That is the power of branding. Gilles Prefontaine, a marketing instructor at NAIT, believes branding is more than a logo on a wall or a slogan on a poster.

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A high school graduate’s dilemma: Work first, or go to post-secondary?

A high school graduate’s dilemma: Work first, or go to post-secondary?

Every year, high school graduates face two choices that determine how they will spend the next few years. Some graduates go straight to some form of post-secondary study. Others prefer to undergo one or more “gap years” after they graduate, which are usually spent working.
But what path is better, and why do people choose either one? That is the question I want to answer.

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