Last semester, I passed a student in an Ooks shirt and shorts and instantly pictured her as a basketball player. That image stayed with me. That is the power of branding. Gilles Prefontaine, a marketing instructor at NAIT, believes branding is more than a logo on a wall or a slogan on a poster.
NAIT’s layout makes for easy winter travel between classes, since most buildings are connected by indoor pedways. But when students do have to brave the winter weather, whether it’s to walk from the LRT, bus stop or parking facilities, campus commutes can feel...
Whether you’re an early bird or a night owl depends on your nature. Early risers at NAIT can easily grab a seat in the library or enjoy the bright, open space of the NAITrium. But for students who study after dark, it’s a challenge. Once evening classes end and the...
No matter how long your studies are, there will come a time when you end up in a class with a bad instructor. An uninspiring instructor is one thing, but some are so unhelpful they make you realize the real lesson is how strong you can be on your own. Sometimes, you...
When I stroll through the halls of the Northern Alberta Institute of Technology (NAIT), I see students wearing the same brand sneakers, streaming the same U.S. TV shows and aspiring to study or work south of the border. Everywhere I go, it seems like the U.S. is...
When you’re a student, you try to make your best choices for the future — the right program, the right school and the right investment in yourself. Many of us drain our savings or work part-time jobs just to afford tuition, textbooks, parking, lockers and everything...
