Last semester, I passed a student in an Ooks shirt and shorts and instantly pictured her as a basketball player. That image stayed with me. That is the power of branding. Gilles Prefontaine, a marketing instructor at NAIT, believes branding is more than a logo on a wall or a slogan on a poster.
Nervous about your first month of at NAIT? Don’t be! We have compiled the ultimate checklist of the top 5 things you can do to master campus life, make friends, and set yourself up for a successful semester at NAIT.
It may look like the ping pong tables were moved for no reason, but behind the scenes, South Lobby is getting gutted for a three-year long, $12 million project designed to streamline the student experience.
In a short amount of time, we’ve seen multiple downtown Edmonton restaurants and bars announce their closure. I live in central Edmonton and go out to eat and drink a lot. In fact, my partner and I joke about how good we are for the local economy… though we...
Nothing says summer like a ride on an open Alberta road. Whether you’re chasing views, discovering hidden gems, checking out new waters or just looking for an excuse to ride, here are some day trips to add to your riding list. Related: Escape the city with these...
No more confusing parking! This interactive map shows you where you can park and how much it costs.
Starting post-secondary often comes with a big question: How many courses should I take? It’s easy to feel lost in the mix of advice and expectations on what, and how many classes, to take. It makes one wonder, is there even a right answer?
If you’re at NAIT for spring classes, you’ve probably noticed that there are less students on campus — but more Canada geese. Their nesting season coincides with NAIT’s spring semester, and the large migratory birds have overtaken the courtyards and parking lots,...
If you follow Ooks Life on Instagram, you probably know who Tanroop Mahal is. The third-year Bachelor of Business Administration student is featured in countless social media videos promoting campus events — his student engagement efforts seem effortless. When he...
During the Fall 2025 NAITSA Clubs Showcase, a new club appeared that was hard to ignore. With their bright red banners, hammer-and-sickle logos and Soviet-style fonts on their signs, there was no mistaking that the communists had set up shop at NAIT. The Revolutionary...
