Campus
What makes a club successful?

What makes a club successful?

Every semester, NAITSA provides students opportunities through campus clubs. While there are highly visible clubs, there are also those that seemingly show up for a few semesters before slowly fading away. So, what makes some clubs more successful than others?

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School spirit: Lived, not manufactured

School spirit: Lived, not manufactured

Last semester, I passed a student in an Ooks shirt and shorts and instantly pictured her as a basketball player. That image stayed with me. That is the power of branding. Gilles Prefontaine, a marketing instructor at NAIT, believes branding is more than a logo on a wall or a slogan on a poster.

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