Last semester, I passed a student in an Ooks shirt and shorts and instantly pictured her as a basketball player. That image stayed with me. That is the power of branding. Gilles Prefontaine, a marketing instructor at NAIT, believes branding is more than a logo on a wall or a slogan on a poster.
Every year, high school graduates face two choices that determine how they will spend the next few years. Some graduates go straight to some form of post-secondary study. Others prefer to undergo one or more “gap years” after they graduate, which are usually spent working.
But what path is better, and why do people choose either one? That is the question I want to answer.
NAIT is a polytechnic that has a bar on campus, and that might sound like a good thing — having once dreamed of a life in the trades, I can respect the desire for an adult beverage at the end of the day. Trades people have extraordinarily hard jobs. Between the hours...
With the academic year ending soon, the number of activities at the NAIT campus has seemingly increased dramatically. It’s as if clubs and offices are churning out as many events as they can to end the term with a bang. If one were to look at things closely...
Being a student is difficult, but a necessary struggle. For some students, it's a delicate balance between paying bills, saving for the future and keeping your grades intact and up to snuff. For those who have dependents, it can be an even bigger struggle. We have a...
NAIT might get an Applied Artificial Intelligence Diploma. The full-time, two-year program was first brought to Academic Council before being approved by the Board of Governors. NAIT currently has a continuing education course, AI-Driven Project Management, but the...
Pride, by its very nature, is a protest. I have a vivid memory of visiting the Stonewall Museum in New York with my long-term partner. It’s small as far as museums go. There’s a bar on one side and a small atrium on the other. Historical photos featuring Marsha...
NAIT’s Book Lovers Club is hosting a Harry Potter Reading Adventure, and I have complicated feelings about it. I’m a Queer millennial who falls somewhere on the nonbinary spectrum, so for me the J.K. Rowling of it all has been a constant source of disappointment. I...
“Slate campaigning” is a term many NAIT students either don’t understand or just ignore, having no practical effect on their daily student life. But for those who do know what it means, particularly those who have run for any NAITSA elective office in recent years,...
Christmas is over, and all the sweets, festivities and heavy, hearty meals are showing a little too much on my hips. I’m a remote student, but I don’t have a home gym, and I want to work out. Plus, outdoor winter walks are just not my thing. “I know,” I think to...
