Nostalgia marketing schemes

Nostalgia marketing schemes

– Ty Ferguson Think of comfort food, but for marketing. Most marketing today focuses on the future – whether it be promoting a new device’s never-before-seen speed, size or power. But nostalgia marketing typically mixes this future forward marketing with...
Largest indoor Xmas festival

Largest indoor Xmas festival

– Althea Alabat Edmonton will be welcoming more than the snow this winter season, because there’s a new festival coming to town. BC-based Christmas Glow is Canada’s largest indoor Christmas festival and is embarking on it’s first year in the city. Edmonton will...
Student discounts to save

Student discounts to save

– Spencer Shortt Let’s face it. Being a student is expensive. You’ve got tuition to pay, rent to come up with and loans to pay off, let alone all the groceries and services you can’t live without. Sometimes coming up with the extra cash to pay for your various...
Burning down the house…

Burning down the house…

– Celia Nicholls There’s an Edmonton playwright who brings nostalgic glamour to his Alberta work. One of the best things about the work of Stewart Lemoine is the way it frequently situates Albertan experiences in terms of highly glamorous genres like the central...