It’s nine p.m., and we’re 24 minutes outside of Whitehorse. On the road, all we see is snow falling in the pitch black. I’m not driving; it hasn’t been my turn for hours. I check my phone, and I have service—a luxury on this trip. As I lift my head to tell Josh the...
Finding the right formula: Formula One’s marketing success
Speed kills. In this case, it has been killing it through Formula One’s recent inroads in the world of motorsports. When I was younger, my family and I gathered around the television and were engrossed with the extreme maneuvering skills displayed by former...
Is tipping culture tipping over?
You may have noticed that many places that did not ask for tips in the past are asking for tips, such as Subway. This new trend can lead to tipping fatigue. According to Jessica Dickler of CNBC, tipping fatigue is when consumers get tired of being asked to tip...
Stardom or doom: Reflecting on what it takes to become a professional athlete
From kickabouts with your best buddies in local playgrounds to renowned stadiums across the world. From sipping lime juice after these playground sessions to constantly being under the limelight. This is the immense leap that athletes must make at a tender age to...
Who cares about the Cinderella story?
Billy Beane, Oakland Athletics General Manager, once said, “no one [cares] unless you win the last game of the season.” It served as the thesis of the film Moneyball, which was largely based on his time as General Manager at the Athletics. It’s a bitter sentiment, but...
Problematic policy proposals: A look into Policy Proposal 9
The UCP put forward new policy proposals and resolutions in the 2023 AGM. The resolutions are generally good, and they’ve done a lot of housekeeping to ensure the government runs a bit smoother going forward. But a lot of the problems lie in the policy proposals. You...
Haunted Dolls: From Film to Fort Edmonton Park
I have spent many years pondering the age-old question: What horror movie monster would I like to be murdered by? The one answer I always come back to is Chucky, the serial killer who possessed a Good Guy doll. Not only does he have a great (dark) sense of humour. But...
Horror: Why we love or hate it
Horror. Some of us love the feeling of fear and shock while others may hate the idea of purposefully being spooked. But is horror good or bad for us? As a horror fan myself, I believe horror has both pros and cons. Even if we’re perfectly safe and there’s not going to...
What the closing of TSN 1260 means to sports journalists new and old
On June 14th, at nine in the morning, an essential piece of Edmonton's sports media history came to a very sudden end. TSN 1260, along with five other local TSN radio station divisions, was taken off the air as earlier that morning after Bell Media announced major...
The two-sided nature of corporate politics
Depending on what you consider politics, companies have been including them in their advertisements forever. As far back as the 1950s, advertisements took advantage of what was accepted. While these ads weren't seen as political at the time, they reinforced harmful...










